Halving the cost of a sign-up
Rebuilt ad accounts and A/B tests on the sign-up flow.
- Client
- Çevrim içi eğitim platformu
- Sector
- Education
- Year
- 2026
- Services
- Paid media, Data and CRO
The problem
The ad budget grew every term, and the cost per sign-up rose with it.
What we did
We moved tracking server-side, restructured campaigns around margin and ran six tests on the sign-up page.
The result
Nearly twice the sign-ups on the same budget, with decisions based on a testing log.
−%46
cost per sign-up
+%31
page conversion